Digital Storytelling
Community of Practice and Training
Learn how to better use social media and digital storytelling for road safety education.
Join an upcoming online workshop
Register to attend an upcoming free workshop in 2025.
Digital Storytelling for Better Neighbourhoods (for placemaking community leaders)
Free webinar for community leaders in partnership with the Town Team Movement
Can road safety really be on TikTok? Can Instagram be a tool we use to help redesign our cities? The digital media ecosystem is changing, and there’s been a rise in a range of educational topics, including urban design to transport topics. Excitingly, if done well there’s also a huge audience for this type of content.
The workshop hosted by Dr Julian O’Shea, an academic, transport expert and social media creator, who has been named the YouTube Breakout Creator of the Year and selected for the Skip Ahead program funded by Screen Australia. And Lucinda Hartley, an urbanist, keynote speaker and entrepreneur named as one of Australia's 100 Most Influential Women by the Australian Financial Review.
This webinar is designed to empower you to create video content to share your ideas on all things urban. You’ll learn the basics of how to create great stories, filming and editing tips, with plenty of time to get out and about and create your own video. We will also share case studies and key findings from the 100 to Zero project, a digital storytelling campaign designed to improve awareness of road safety in 100 second videos or less.
This webinar will be recorded and made freely available on the 100 to Zero Project website. This webinar is open to all, but is particularly targeted at those interested and involved in road safety, including policy, education, advocacy and design. The link will be sent out to registered participants one day in advance of the event..
Wednesday 22nd October October
5.30pm - 6.30 pm AWST (Perth)
7.30pm - 8.30pm AEST (Bris)
8.00pm - 9.00pm ACDT (Adelaide)
8.30pm - 9.30 AEDT (Syd and Melb)
Online Webinar via Zoom
Digital Storytelling for Better Neighbourhoods (for placemaking professionals)
Free webinar for placemking professionals in partnership with the Town Team Movement
The way we tell stories about our cities, towns, and communities is changing. Digital media is transforming how people learn, connect, and take action — from urban design to transport and placemaking. The good news? If done well, there’s a huge audience ready to engage with this kind of content.
Join Dr Julian O’Shea — academic, transport expert and award-winning social media creator (YouTube Breakout Creator of the Year; Screen Australia Skip Ahead recipient) — and Lucinda Hartley — urban futurist, keynote speaker and entrepreneur for an engaging session on how to create meaningful digital content that inspires real-world change.
This webinar will unpack:
The evolving world of social media and algorithms
How to tell powerful stories about place using just your phone
The opportunities and pitfalls of digital engagement
How online storytelling can lead to on-the-ground impact
Whether you’re part of a Town Team, a placemaking professional, or simply passionate about better streets and safer communities, this session will help you harness digital tools to amplify your message and connect with new audiences.
Wednesday 29th October
12.00pm - 1.00pm AWST (Perth)
2.00pm - 1.00pm AEST (Bris)
2.30pm - 3.30pm ACDT (Adelaide)
3.00pm - 4.00pm AEDT (Syd and Melb)
Online Webinar via Zoom
Better Streets Content Creation Webinar
Free webinar in partnership with Better Streets
The digital media ecosystem is changing, and there’s been a rise in a range of educational topics, including urban design to transport topics. Excitingly, if done well there’s also a huge audience for this type of content.
This webinar is hosted by Dr Julian O’Shea, an academic, transport expert and social media creator, who will share case studies and key findings about how to effectively design and deliver social educational social media content. His work has seen him named the YouTube Breakout Creator of the Year and selected for the Skip Ahead program funded by Screen Australia.
This free-wheeling webinar will take the format of a Q and A with topics including getting started in social media; the challenges of platforms and algorithms; creating digital content using just your phone; and how it can lead to real world impact. We’re collecting questions - so feel free to send across any questions you have.
This webinar will be recorded and made freely available on the 100 to Zero Project. This webinar is open to all, but is particularly targeted at those interested and involved in road safety, including policy, education, advocacy and design. The link will be sent out to registered participants one day in advance of the event.
5th Novemebr 2025
3.00pm - 4.00pm AWST (Perth)
5.00pm - 6.00pm AEST (Bris)
5.30pm - 6.30pm ACDT (Adelaide)
6.00pm - 7.00pm AEDT (Syd and Melb)
Online Webinar via Zoom
Better Streets Content Creation In-Person Workshop
Can road safety really be on TikTok? Can Instagram be a tool we use to help redesign our cities? The digital media ecosystem is changing, and there’s been a rise in a range of educational topics, including urban design to transport topics. Excitingly, if done well there’s also a huge audience for this type of content.
This free workshop is designed to empower you to create video content to share your ideas on all things urban. You’ll learn the basics of how to create great stories, filming and editing tips, with plenty of time to get out and about and create your own video. We will also share case studies and key findings from the 100 to Zero project, a digital storytelling campaign designed to improve awareness of road safety in 100 second videos or less.
The workshop hosted by Dr Julian O’Shea - an academic, transport expert and social media creator, who has been named the YouTube Breakout Creator of the Year and selected for the Skip Ahead program funded by Screen Australia. And Lucinda Hartley, an urbanist, keynote speaker and entrepreneur named as one of Australia's 100 Most Influential Women by the Australian Financial Review.
Free workshop in partnership with Better Streets
Saturday 15th Novemebr 2025
9.30am-12.30pm Sydney
Sydney
How to Create Great Content: Digital Storytelling for Transport Professionals Webinar
Free webinar in Partnership with the Transport Professionals Association
The digital media ecosystem is changing, and there’s been a rise in a range of educational topics, including urban design to transport topics. Excitingly, if done well there’s also a huge audience for this type of content.
The webinar is hosted by Dr Julian O’Shea, an academic, transport expert and social media creator, who has been named the YouTube Breakout Creator of the Year and selected for the Skip Ahead program funded by Screen Australia; and Lucinda Hartley, an urbanist, keynote speaker and entrepreneur named as one of Australia's 100 Most Influential Women by the Australian Financial Review.
This engaging webinar will explore social media; the challenges of platforms and algorithms; creating digital content using just your phone; and how it can lead to real world impact.
This webinar is open to all, but is particularly targeted at those interested and involved in road safety, including policy, education, advocacy and design.
This project is supported by the National Road Safety Grants Program.
Registrations close Wednesday 19 November 2025.
For more information please contact the team at TPA.
Thursday 20th Novemebr 2025
10.00am - 11.00am AWST (Perth)
12.00pm - 1.00pm AEST (Bris)
12.30pm - 1.30pm ACDT (Adelaide)
1.00pm - 2.00pm AEDT (Syd and Melb)
3.00pm - 4.00pm NZDT (Auckland)
Online Webinar
Watch Webinar
Webinar: Video Storytelling for Better, Safer Streets - Webinar
This educational webinar explores how we can help achieve Vision Zero - that is zero deaths and serious injuries on or roads - by using video to educate and advocate for improve streets.
In this watch-anytime webinar, leading Australian researcher and video creator Dr Julian O’Shea walks through five key principles for creating videos with impact, and how you can apply this to road safety education - watch below!
Previous Workshops
Workshop - Digital Storytelling
In partnership with the Urban Collective.
October 2024, Workshop
In October 2024 we shared our Video Storytelling for Better, Safer Streets workshop with The Urban Collective - Master of Urban Planning and Urban Design Students at the University of Melbourne.
In this hands-on workshop participants learned the art of digital storytelling, scripted and presented unique video content about topics that matter to them.
Watch our webinar recap above or learn more about our upcoming workshops.
Webinar - Digital Storytelling for Urban Planning
In partnership with the Planning Institute of Australia.
June 2025, Online Event
Achieving Vision Zero - that is no deaths and series injuries on our roads - is a key goal for many cities and governments. This webinar explored how the media ecosystem is changing, with a decline in consumption of traditional broadcast media, and how digital campaigns can play a key role in public education and engagement on road safety issues.
This webinar was hosted by 100 to Zero campaign creators Dr Julian O’Shea, and Lucinda Hartley, in partnership with the Planning Institute of Australia.
This webinar focused on the Australian context, with examples of global best practice.
Workshop - Digital Storytelling - 100 to Zero with Julian O'Shea and CityNerd
In partnership with the RUPS - RMIT Urban Planning Society.
March 2025, Workshop Event
100 to Zero partnered with Ray Delahanty (CityNerd) to run a public lecture and video making workshop, hosted by the RUPS - RMIT Urban Planning Society.
Theis free event consisted of a 1 hour lecture delivered by Julian O'Shea and Ray Delahanty (CityNerd) followed by a 90 minute workshop where attendees were be guided in video-making wizardry by youtuber Ray Delahanty (CityNerd), with the chance for participants to venture out into the world and apply their newfound skills to create your own video during the event!
