Digital Storytelling
Community of Practice and Training
Learn how to better use social media and digital storytelling for road safety education.
Join an upcoming online workshop
Register to attend an upcoming free workshop in 2025.
Content Creation Workshop - Digital Storytelling with Julian O’Shea
Sat, 20th Sept
11am-2pm AEDT
RMIT City Campus Building 8.4.13 (Mega Flex 3)
After a successful workshop in March 2025, Julian O'Shea is back for another 100 to Zero workshop, and an opportunity to go deeper on content creation.
This is a free event designed to empower you to create video content to share your ideas on all things urban. Julien will guide us through a magical content creation journey.
In this hands on workshop you’ll learn the basics of how to create a great story, filming and editing, with plenty of time to get out and about and create your own video. You’ll also get time for coaching and feedback from Julian.
You’ll also hear about some of the lessons learned from the 100 to Zero Project and how it’s using social media support Vision Zero (zero road deaths) in 100 seconds or less.
Webinar - Lessons from a Social Media Road Safety Campaign
Wed, 8th October
6pm - 7pm AEDT
Online Event
Younger people are watching broadcast tv and radio in fewer numbers each year, while social media use is on the rise. So what does this mean for us who are trying to share public education messaging around road safety?
The 100 to Zero Project was an innovative social media initiative with the goal of providing information to support Vision Zero (zero road deaths) in 100 seconds or less. This project used popular online platforms - Instagram, YouTube and TikTok to reach mainstream audiences, including young people. While social media has enormous potential, with huge reach, share-ability and fast production times; there are also an array of challenges: creating for algorithms, competition, and making content that works.
This webinar is hosted by Dr Julian O’Shea, an academic, transport expert and social media creator, who will share case studies and key findings about how to effectively design and deliver social educational social media campaigns.
This webinar will focus on the Australian context, with a focus on the experiences from the 100 to Zero Project. It will be recorded and made freely available on the 100 to Zero Project website (100tozero.org). This webinar is open to all, but is particularly targeted at those interested and involved in road safety, including policy, education, advocacy and design. The link will be sent out to registered participants one day in advance of the event.
Webinar - How to Create Great Content: Best Practice and Q&A with Dr Julian O’Shea
Wed, 19 November
6pm - 7pm AEDT
Online Event
Can road safety really be on TikTok? Can Instagram be a tool we use to help re-design our cities?
The digital media ecosystem is changing, and there’s been a rise in a range of educational topics, including urban design to transport topics. Excitingly, if done well there’s also a huge audience for this type of content.
This webinar is hosted by Dr Julian O’Shea, an academic, transport expert and social media creator, who will share case studies and key findings about how to effectively design and deliver social educational social media content. His work has seen him named the YouTube Breakout Creator of the Year and selected for the Skip Ahead program funded by Screen Australia.
This free-wheeling webinar will take the format of a Q and A with topics including getting started in social media; the challenges of platforms and algorithms; creating digital content using just your phone; and how it can lead to real world impact. We’re collecting questions - so feel free to send across any questions you have.
This webinar will be recorded and made freely available on the 100 to Zero Project website (100tozero.org). This webinar is open to all, but is particularly targeted at those interested and involved in road safety, including policy, education, advocacy and design. The link will be sent out to registered participants one day in advance of the event.
Watch Webinar
Webinar: Video Storytelling for Better, Safer Streets - Webinar
This educational webinar explores how we can help achieve Vision Zero - that is zero deaths and serious injuries on or roads - by using video to educate and advocate for improve streets.
In this watch-anytime webinar, leading Australian researcher and video creator Dr Julian O’Shea walks through five key principles for creating videos with impact, and how you can apply this to road safety education - watch below!
Previous Workshops
Workshop - Digital Storytelling
In partnership with the Urban Collective.
October 2024, Workshop
In October 2024 we shared our Video Storytelling for Better, Safer Streets workshop with The Urban Collective - Master of Urban Planning and Urban Design Students at the University of Melbourne.
In this hands-on workshop participants learned the art of digital storytelling, scripted and presented unique video content about topics that matter to them.
Watch our webinar recap above or learn more about our upcoming workshops.
Webinar - Digital Storytelling for Urban Planning
In partnership with the Planning Institute of Australia.
June 2025, Online Event
Achieving Vision Zero - that is no deaths and series injuries on our roads - is a key goal for many cities and governments. This webinar explored how the media ecosystem is changing, with a decline in consumption of traditional broadcast media, and how digital campaigns can play a key role in public education and engagement on road safety issues.
This webinar was hosted by 100 to Zero campaign creators Dr Julian O’Shea, and Lucinda Hartley, in partnership with the Planning Institute of Australia.
This webinar focused on the Australian context, with examples of global best practice.
Workshop - Digital Storytelling - 100 to Zero with Julian O'Shea and CityNerd
In partnership with the RUPS - RMIT Urban Planning Society.
March 2025, Workshop Event
100 to Zero partnered with Ray Delahanty (CityNerd) to run a public lecture and video making workshop, hosted by the RUPS - RMIT Urban Planning Society.
Theis free event consisted of a 1 hour lecture delivered by Julian O'Shea and Ray Delahanty (CityNerd) followed by a 90 minute workshop where attendees were be guided in video-making wizardry by youtuber Ray Delahanty (CityNerd), with the chance for participants to venture out into the world and apply their newfound skills to create your own video during the event!
